Why We Race

My father, Richard Steel, taught me everything I needed to succeed — not just in racing, but in life.
From hard work and preparation, to perseverance, respect, and doing things the right way, those lessons started beside him. Racing became our shared language, and every lap in 2026 carries those lessons forward in his honor.

As this season came together, it became clear that his story wasn’t the only one worth carrying onto the track. Many of us race, work, and live guided by people we’ve lost — parents, grandparents, friends, and family whose impact never fades.

The Racing for Memories project was created to honor those people.

Take a moment to look at the image below. Each face represents someone deeply loved, remembered, and carried with us every lap of the 2026 season.

👉 Click the Racing for Memories image below to learn how you can add a memory, a name, and a story to this tribute.

A collage of 72 individual portrait photos of diverse people, with a text overlay reading "Racing for Memories 2026 Tribute Project." The background has a dark, textured look, and there is a button that says "Learn How to Honor a Loved One."

A man with a red beard and a young boy in casual clothes are standing in front of a red pickup truck that has a racecar loaded in its bed. The racecar is blue with a yellow wheel, and various racing stickers and decals are visible. The photo has a date of 9/10/95 in the bottom right corner.

Two men and a dog in a workshop with a garage door in the background. One man is sitting, wearing overalls and a red shirt, with the dog in front. The other man is standing behind, wearing a black t-shirt with logos.